How to Thrive at Trade Shows: Work with, Not Against the Many Personalities
With my eyes glazed over, mouth frozen into a slight grin, gazing into the abyss, my mind wanders to lunch. I hope there’s gyro on site. I love a gyro come trade show day. And, is there a Starbucks close by? This coffee is weak. My mind continues to wander on to my to do […]
Why Use More Words When Less Words Do Trick?
Keep Customers by Keeping it Simple. A few years back I attended a start-up funding competition as an exhibitor with my company TheStoryArchitect.com. A young, passionate founder of a tech startup caught sight of my booth, walked over, asked what I did and then exasperatingly went into great detail about his ongoing struggle for attention […]
WHY WE MISS MAJOR MARKET SHIFTS
There’s a taxi company in my town that I refer to as Rabid Taxi. They earned that name after one really bad experience with one of their drivers. I had a work trip to present our virtualization strategy to customers in Ottawa and I was taking the train. I called for a cab, and when […]